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'We don't underestimate the challenge of competing,' Fox's Mr. Lopez said. 'We believe there is big opportunity in dramatic storytelling that hasn't been fully tapped,' he said.
* - The Wall Street Journal 1/22/2012
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'Our partnership with RCN is a key step in the launch of MundoFox,' said Hernan Lopez, president and CEO of Fox International Channels in a statement. 'There is an increasing demand for quality Spanish-language content in the U.S. from both viewers and advertisers…and it would be a missed opportunity not to provide an alternative for the 50+ million Latino viewers who currently have limited options in Spanish-language broadcast television...'
* - Broadcasting & Cable 1/23/2012
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'The companies said that the network 'will aim to bring a similar sensibility as the Fox Network to Latino audiences, with exciting entertainment, best-in-class programming content and differentiation from the limited options currently available to viewers.'
* - Chicago Tribune 1/23/2012
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'Just think of Fox vs. ABC, CBS and NBC,' said Hernan Lopez, president of Fox International Channels, which is a 50-50 partner in the network with RCN. 'Much of the content that we will create will have the same effect on Spanish viewers.'
* - Associated Press 1/23/2012
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* - The Washington Post (reposted from AP) 1/23/2012
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* - CBS News (reposted from AP) 1/23/2012
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"For News Corp., the push represents the growing importance of the Latino demographic in the United States."
* - L.A. TIMES 1/23/2012
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"Noted RCN CEO Gabriel Reyes: 'RCN has provided the main Hispanic networks in the U.S. with much of their primetime content for over two decades.
We now plan to maximize our capabilities and bring an increasing variety of fresh and innovative productions directly to Spanish-speaking viewers.
I am certain that Fox is the best partner to make this a successful network.'
* - Multichannel News 1/23/2012
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"The joint venture, MundoFox, according to the parties, aspires to bring the sensibilities of the Fox broadcast network to Latino audiences.
Officials say MundoFox, which will feature entertainment, sports and news, among other programming formats, is finalizing distribution deals in top Hispanic markets
across the country, with an eye toward reaching 75% of U.S. households."
* - Multichannel News 1/23/2012
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'Ad dollars continue to migrate to content providers targeting Latinos so while becoming increasingly crowded it's a sound business decision to launch a new network.'
* - Latin Vision 1/23/2012
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"We are very enthusiastic about the opportunity to compete with Univision and Telemundo, organizations we respect tremendously.
We believe we need to continue to continue working together to build the Hispanic advertising market."
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"This is important news for…the television industry…[and]we have teamed with the best partner in the United States"
We believe we need to continue to continue working together to build the Hispanic advertising market."
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"A direct challenge to the two biggest networks in the field, Univision and Telemundo, MundoFox will launch in the fall with an expected reach of 75 percent of households."
* - Reuters 1/23/2012
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"One wonders how long this deal has been in the works as back in October Fox bought the U.S. broadcast rights to the 2018 and 2022 World Cup while Telemundo claimed the Spanish-language rights."
* - Reuters 1/23/2012
