Utilisima’s Household viewing is up across EVERY daypart (2Q12 vs. 1Q12)!

• Mon-Sun 6a-6a +47%

• Mon-Sun 8a-3p +20%

• Mon-Sun 3p-7p +77%

• Mon-Sun 7p-11p +29%

• Mon-Sun 11p-2a +109%

* source: The Nielsen Company NHIH

Utilisima is increasing its audience around the clock! F18-49 viewership posted a +6% increase for Monday-Sunday Total Day ratings (Jun’12 vs. May’12).

In June 2012, Utilisima saw encouraging increases in key dayparts:

Monday-Friday Primetime delivered a +18% increase (Jun’12 vs. May’12), and Monday-Friday Afternoons were up +89% (Jun’12 vs. May’12)

* source: The Nielsen Company NHIH

Utilisima’s new programs have invigorated Sunday nights! Sunday Primetime 7p-11p is up +64% (Jun’12 vs. Jun’11) and +78% when comparing 2Q12 vs. 2Q11.

* source: The Nielsen Company NHIH