Utilisima Primetime 7p-11p is on an upward swing
Utilisima’s Primetime ratings increased +9% when comparing 1Q2012 to 4Q2011
* source: The Nielsen Company NHIH
Utilisima's marathons and exciting competition Reto al Chef are delivering viewers on Saturday nights!
February’s Saturday marathons featured Utilisima’s most popular programs:
Despuntadas – fashion & accessories to sew or knit, featuring the latest trends and innovative new designs.
Tienda de Diseno – an Utilisima favorite featuring a variety of crafts to enhance the home.
Hola Martin – host Martin Llorens shares his lifestyle, beauty, diet and fashion tips.
Lorena en su Salsa – Chef Lorena Garcia showcases the cultures and flavors of Latinos in Miami.
Utilisima's Daytime
Utilisima offers 100% original programming, designed to enhance every aspect of our viewers' lifestyle, and our viewers are responding enthusiastically!
Actitud Femenina (M-F 10-10:30a), where teams of professionals work on women's emotional health issues, increased +55% in its timeslot when comparing 1Q2012-4Q2011.
Salud Emocional (M-F 11-11:30a), offering tips to live better and healthier, increased +12% in its timeslot when comparing 1Q2012-4Q2011.
Hogar Express (M-F 12:30-1p), presenting simple and easy home solutions and ideas, increased +42% in its timeslot when comparing 1Q2012-4Q2011.
* source: The Nielsen Company NHIH
Utilisima's Sunday night audience grew +20% when comparing February 2012 to January 2012
With its focus on DIY fashion and accessories, Despuntadas is delivering outstanding ratings for Utilisima. Since it September 5 launch, the Mon-Friday 4:30-5:00PM time slot has increased +162% (09/05-9/30/11 vs. 08/01-09/02/11).
* source: The Nielsen Company NHIH
